Tag Archive for: Point of Purchase Displays

Struggling with Walmart Shelf Visibility? Try These Cardboard Display Tactics

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Standing out in Walmart’s crowded aisles is a constant battle. With thousands of products competing for attention, poor shelf visibility can kill your sales – no matter how great your product is.

The solution? Strategic cardboard displays from GRAND FLY.

As a leading manufacturer of custom cardboard displays, we’ve helped brands increase Walmart sales by 30% or more with eye-catching, cost-effective retail displays. In this guide, you’ll learn:

✅ Why Walmart shoppers ignore traditional shelf placements
✅ 5 cardboard display tactics that dominate in-store visibility
✅ How to design displays that meet Walmart’s strict requirements

Let GRAND FLY help turn your product from invisible to unmissable.

Why Walmart Shelf Visibility Is So Tough (And How Displays Fix It)

Walmart’s retail environment creates three big visibility challenges:

  • Overcrowded Shelves – Average Walmart stores carry 120,000+ SKUs, making it easy for your product to disappear.
  • Shoppers Move Fast – Most buying decisions happen in seconds—if your packaging doesn’t grab attention immediately, you lose.
  • Strict Retail Compliance – Walmart rejects over 60% of displays for failing size, safety, or branding rules.

Cardboard displays solve these problems by:
✔ Breaking free from shelf constraints (floor stands, endcaps, dump bins)
✔ Using bold colors and shapes to stop shoppers mid-stride
✔ Guaranteeing Walmart compliance with pre-approved designs

5 Cardboard Display Tactics That Win at Walmart

1. The “Checkout Lane Takeover” (Impulse Goldmine)

Why it works: 90% of Walmart shoppers visit checkout lanes, where small displays trigger unplanned purchases.

Our proven design:

  • Compact countertop units (fits Walmart’s 12”x12” guideline)
  • High-contrast branding + “Only $X!” price callouts

Example: A snack brand increased checkout sales by 47% with our rotating display.

2. The Endcap Dominator (High-Traffic Spotlight)

Why it works: Walmart endcaps get 5x more views than regular shelves.

Keys to success:

  • Use full-height displays (Walmart’s preferred 48”-60” range)
  • Add interactive elements (QR codes, pull tabs)

3. The “Dump Bin Blitz” (Volume Sales Hack)

Why it works: Shoppers dig through dump bins—they spend 12% more time vs. standard shelves.

How we optimize them:

  • Reinforced corrugated cardboard (holds 50+ lbs of product)
  • “Bulk Deal” messaging (e.g., “Buy 3, Save $2”)

Result: A toy client sold 800 units/week using our bin.

4. The Seasonal Power Display (Holiday Cash Machine)

Why it works: Walmart’s seasonal aisles drive 35% of Q4 sales.

Our holiday-ready designs:

  • Themed graphics (Christmas, Back-to-School, etc.)
  • Quick-assembly kits (Walmart workers install in <5 mins)

5. The “Smart Shelf Topper” (Silent Salesperson)

Why it works: Shelf-top displays appear in 100% of shopper sightlines.

Our Walmart-compliant version:

  • Fits standard 8’ shelving
  • Holds samples or digital promo screens

ROI: A beverage client saw a 28% sales lift in 2 weeks.

How to Get Your Display Walmart-Approved (3 Must-Know Rules)

Walmart rejects displays for:
Wrong dimensions (e.g., over 60” tall without pre-approval)
Poor stability (must pass 45-degree tilt test)
Off-brand messaging (no competitor comparisons)

Our compliance guarantees:

  • Pre-tested structural designs
  • Walmart-ready CAD templates
  • Free compliance review with every order

Why Choose GRAND FLY for Your Walmart Displays?

✅ 15+ years crafting Walmart-ready displays
✅ 100+ compliant designs already in Walmart stores
✅ Costs 40% less than plastic/wood alternatives

Final Thought: Visibility = Sales

In Walmart’s battlefield, cardboard displays are your secret weapon. Whether it’s a checkout stunner or a holiday hero, the right display can 10X your product’s performance.

Ready to conquer Walmart? [Contact GRAND FLY’s display experts now] for a free quote.

Costco PDQ Displays: High-Impact Cardboard Retail Solutions

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Why Choose Custom PDQ Displays for Costco?

PDQ (“Products Display Quickly”) displays are essential for driving impulse buys and promotions in high-traffic retail environments like Costco, Walmart, and Sam’s Club. GRAND FLY’s custom cardboard PDQ displays combine cost-efficiency, durability, and eye-catching designs to maximize product visibility while aligning with Costco’s sustainability goals.

Costco PDQ Butterfly Displays Have the Following Key Features:

  • Retail-Ready Design – Pre-assembled or easy-to-setup displays for fast in-store deployment.
  • Eco-Friendly Cardboard – Made from 100% recyclable materials, supporting Costco’s sustainability initiatives.
  • Custom Branding – High-resolution printing for logos, promotions, and compliance with Costco’s packaging guidelines.
  • Space-Smart – Engineered to fit endcaps, checkout lanes, or bulk floor displays without excess bulk.
  • Cost-Effective – Cheaper than plastic alternatives, with no compromise on impact.

Where Are PDQ trays Displays Used in Costco?

Our displays are designed for high-converting retail zones:

  • Checkout Counters– Compact PDQ trays for snacks, batteries, or travel-sized products. These tray-style setups fit seamlessly in the limited space, encouraging last-minute impulse buys.
  • Endcap Displays– Compact PDQ trays for snacks, batteries, or travel-sized products. These tray-style setups fit seamlessly in the limited space, encouraging last-minute impulse buys.
  • Aisle Interrupters– Free-standing floor displays, sometimes incorporating PDQ trays to hold individual units alongside bulk packages, are ideal for new product launches to draw attention in busy aisles.
  • Pallet Displays– Large, sturdy cardboard stands for bulk promotions may include smaller PDQ trays on top or within the structure to showcase sample sizes or complementary items, enhancing the overall promotional impact.

Industries That Benefit from PDQ Displays

Food & Beverage (Snacks, energy drinks, candy)

  • Health & Beauty (Skincare, vitamins, trial-sized products)
  • Electronics (Batteries, cables, accessories)
  • Seasonal Promotions (Holiday gifts, back-to-school essentials)

Sustainability Insights: Pros of Costco’s Packaging

  • Theft Prevention – Larger packaging deters theft, keeping products secure.
  • Marketing Space – Ample room for branding and product details.
  • Display Efficiency – Optimized for easy stocking and inventory management.
  • Sustainable Materials – Costco prioritizes PCR content, reusable pallets, and recyclable materials.

GRAND FLY’s Sustainable Solutions

  • Plastic-Free Packaging – Our patented eco-friendly materials reduce waste without sacrificing durability.
  • Optimized Design – Minimizes bulk while maintaining display impact.
  • 100% Recyclable – Aligns with Costco’s sustainability requirements.

Why Partner with GRAND FLY for Your Costco PDQ Displays?

  • Costco-Compliant – Sizing and materials meet retail standards.
  • Higher ROI – Boost sales with strategically placed, eco-conscious displays.

Elevate your brand in Costco with GRAND FLY’s high-impact, sustainable PDQ displays. Contact us for a free quote and design consultation!

A Buyer’s Guide to Choosing the Right Cardboard Displays for Your Business

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In today’s competitive retail and promotional landscape, cardboard displays offer an affordable, versatile, and eco-friendly way to showcase your products and captivate customers. Whether you need point-of-purchase (POP) displays, retail signage, or trade show exhibits, selecting the right cardboard display can significantly impact your brand visibility and sales.

This guide will walk you through key considerations—durability, design flexibility, cost-effectiveness, and sustainability—to help you choose the perfect display solution for your business needs.

Why Choose Cardboard Displays?

Cardboard displays are a smart investment for businesses because they:
✔ Boost Brand Visibility – Eye-catching designs attract attention in stores, events, and trade shows.
✔ Are Cost-Effective – More affordable than acrylic, metal, or wood displays without sacrificing quality.
✔ Offer Customization – Fully customizable in size, shape, and print to match your branding.
✔ Are Eco-Friendly – Made from recyclable and biodegradable materials, perfect for sustainable businesses.

Types of Cardboard Displays & Their Best Uses

1. Countertop Displays

  • Best for: Small retail products, impulse buys, sample promotions
  • Features: Compact, lightweight, easy to assemble

2. Floor Stand Displays

  • Best for: Supermarkets, trade shows, large retail spaces
  • Features: Sturdy, high-impact visuals, holds heavier products

3. Shelf Displays

  • Best for: Retail stores, pharmacies, convenience stores
  • Features: Fits standard shelving, maximizes product visibility

4. Corrugated Pop-Up Displays

  • Best for: Events, exhibitions, seasonal promotions
  • Features: Portable, quick setup, reusable

5. Custom-Shaped Displays

  • Best for: Thematic campaigns, product launches, brand storytelling
  • Features: Unique die-cut designs, 3D structures, interactive elements

Key Factors to Consider When Choosing a Cardboard Display

1. Purpose & Placement

  • Will it be used in a retail store, trade show, or as a temporary promotion?
  • Does it need to hold lightweight samples or heavier products?

2. Design & Branding

  • High-resolution printing for vibrant colors and sharp logos
  • Bold graphics and clear messaging to engage customers

3. Durability & Material Quality

  • Corrugated cardboard for strength
  • Water-resistant coatings for longer lifespan (if needed)

4. Budget & ROI

  • Cost per unit vs. expected sales lift
  • Reusability for multiple campaigns

5. Eco-Friendliness

  • Recyclable and biodegradable options for sustainable brands

Why Work With a Professional Cardboard Display Manufacturer?

Partnering with a custom cardboard display manufacturer ensures:
✅ Tailored designs that align with your brand
✅ High-quality materials for durability
✅ Fast turnaround & bulk order options
✅ Expert advice on maximizing display effectiveness

Final Thoughts

The right cardboard display can enhance your product visibility, drive sales, and reinforce brand recognition. By considering your business goals, target audience, and display functionality, you can select a solution that delivers maximum impact.

At GRANF FLY, we specialize in high-quality, custom cardboard displays designed to elevate your brand. From eye-catching retail POP displays to durable trade show solutions, our expertise ensures your displays stand out—without compromising on affordability or sustainability.

 

Tag Archive for: Point of Purchase Displays