What Is “Pretty Darn Quick” (PDQ) in Retail?

Pretty Darn Quick (PDQ)

PDQ is an American acronym meaning “Pretty Darn Quick.” The term was made popular in Walmart stores as the early name for today’s Retail-Ready Packaging (RRP) or Shelf-Ready Packaging (SRP).
The goal of the PDQ was to save time at the store level stocking shelves. PDQs are filled with supplier merchandise and designed to taken out of a shipping box and placed directly on display. Store employees are able to stock multiple items in one motion versus many separate motions over a longer period of time. Speed and efficiency were improved in stocking practices.


As with all things in retail, systems, and processes evolve to make shopping easier for the customer. Today’s Retail-Ready Packaging is a vast improvement over the PDQs from years ago. The new idea of RRP benefits the customer as well as the employee stocking the shelf.

Early PDQs were very simple in design and application. From the standpoint of the supplier designing the unit, the focus was on the store employee.

To make stocking the shelf easier, the PDQ was easy to deal with; it could be a simple perforated box with a knock-out panel full of product.

The box itself may have been orange for Halloween candy or green for Holiday bows, but nothing else in the way of information or graphics.

Why PDQs Had to Evolve

While early PDQs served a valuable purpose in making stocking shelves easier and faster, today’s Retail-Ready packaging takes more into account. Graphics on the outside of each unit benefit both the shopper and store employee.

Supplier logos, icons, and other graphics on today’s RRP make the product easier to locate in a store’s crowded backroom. This benefits both the store and supplier to ensure items can easily get in front of the customer.

For the supplier and customer, messaging on the RRP is a powerful communication tool. It can serve as the last line of sale for graphic call-outs, text, even QR codes to provide marketing information for the product.


Grand Fly offers a full suite of display capabilities to help you sleep easy at night, from design to pitching retailers to fulfillment and taking the pain out of your supply chain – whether manufacturing products in China or elsewhere overseas.





Display for Day

A cardboard display is an effective tool in marketing your products. Aside from being easy to assemble, it is easily customizable so you can keep up with your branding or choose a specific design for a particular product, market, or location.

cardboard floor display

Whether it’s a larger department store or a quaint little shop, getting that perfect display stand for your products can take some trial and error. But it’s the versatility of these pop-up, ready-to-go marketing presentation kit that wins retail store owners and entrepreneurs alike.

Take a deep dive into why these simple yet practical floor display solutions are a must-have for any business establishment.

custom corrugated display


Because they are made of cardboard, this type of display is an inexpensive option. Aside from the material, shipping will also cost less because of how lightweight and compact it can be. It’s also reusable and easy to transport.

Cardboard counter display


It was in 1817 when the first commercial paperboard box was used until the cardboard box was born later that same year. Seeing how effective they were, Scottish-born Robert Gair came up with a pre-cut version in 1890, which were flat pieces produced in bulk, then folded into boxes. Until now, these boards are housing a multitude of products – from single packaging to larger product displays.

countertop display box


As mentioned earlier, these displays can easily be customized to fit your brand and product, which makes it a winning promotional tool. Even the shelves can be personalized to match your needs.

point of sale display stand

Keep your precious products neatly organized in a cardboard display stand that you can use anywhere and for any occasion. Choose from a wide array of choices or customize your own for an optimal marketing strategy.