Tag Archive for: SRP

Retail-Ready Packaging (SRP) Helps Get Product On Store Shelves

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Shelf-ready packaging (SRP) is a packaging design specifically created to allow retailers to quickly and easily display products on shelves without needing to individually arrange them, streamlining the stocking process and improving the customer shopping experience. This is particularly prevalent in the food, beverage, and confectionery industries.

Key points to consider when implementing SRP for food products:

Design for Impact:

Branding Elements: Incorporate strong brand colors, fonts, and design elements to make your product stand out on the shelf and attract customer attention.
Visual Appeal: Utilize techniques like embossing, foil stamping, and specialty laminates to enhance the visual impact of your packaging.
Clear Information: Ensure product details like ingredients, nutritional information, and serving size are clearly displayed for consumer convenience.

Material Selection:

Corrugated Cardboard: Typically used for larger retail environments due to its durability and ability to hold heavier products.
Folding Cartons: A good option for smaller grocery stores and shops, offering flexibility in design and size.
Sustainability: Consider using recycled or recyclable materials to minimize environmental impact.

Functional Features:

Tray and Cover Design: A common SRP feature where the cover easily separates from the tray via perforation, allowing for quick product access.
Transparent Windows: Incorporate transparent windows on the packaging to enable customers to see the product clearly without needing to open it.
Tear-Away Tabs: Easy-to-open tabs can be added to the packaging to facilitate quick removal and product access.

Environmental Considerations:

Right-Sizing: Design packaging to fit the product accurately, reducing unnecessary material usage.
Biodegradable Materials: Explore options for biodegradable or compostable packaging components where possible.
Recycling Information: Clearly indicate recycling instructions on the packaging to encourage proper disposal.

Benefits of SRP for Food Products:

Faster Stocking: Retailers can quickly place SRP units on shelves without the need for unpacking or rearranging, saving time and labor costs.
Improved Product Visibility: Eye-catching packaging design ensures products are easily noticed by customers on the shelf.
Enhanced Shopping Experience: Customers can easily browse and select products due to the organized display provided by SRP.
Potential Sales Increase: Improved product visibility and ease of access can lead to increased sales.

LEARN MORE ABOUT OUR SHELF READY PACKAGING or

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What Is “Pretty Darn Quick” (PDQ) in Retail?

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Pretty Darn Quick (PDQ)

PDQ is an American acronym meaning “Pretty Darn Quick.” The term was made popular in Walmart stores as the early name for today’s Retail-Ready Packaging (RRP) or Shelf-Ready Packaging (SRP).
The goal of the PDQ was to save time at the store level stocking shelves. PDQs are filled with supplier merchandise and designed to taken out of a shipping box and placed directly on display. Store employees are able to stock multiple items in one motion versus many separate motions over a longer period of time. Speed and efficiency were improved in stocking practices.

PDQ vs. RRP

As with all things in retail, systems, and processes evolve to make shopping easier for the customer. Today’s Retail-Ready Packaging is a vast improvement over the PDQs from years ago. The new idea of RRP benefits the customer as well as the employee stocking the shelf.

Early PDQs were very simple in design and application. From the standpoint of the supplier designing the unit, the focus was on the store employee.

To make stocking the shelf easier, the PDQ was easy to deal with; it could be a simple perforated box with a knock-out panel full of product.

The box itself may have been orange for Halloween candy or green for Holiday bows, but nothing else in the way of information or graphics.

Why PDQs Had to Evolve

While early PDQs served a valuable purpose in making stocking shelves easier and faster, today’s Retail-Ready packaging takes more into account. Graphics on the outside of each unit benefit both the shopper and store employee.

Supplier logos, icons, and other graphics on today’s RRP make the product easier to locate in a store’s crowded backroom. This benefits both the store and supplier to ensure items can easily get in front of the customer.

For the supplier and customer, messaging on the RRP is a powerful communication tool. It can serve as the last line of sale for graphic call-outs, text, even QR codes to provide marketing information for the product.

 

Grand Fly offers a full suite of display capabilities to help you sleep easy at night, from design to pitching retailers to fulfillment and taking the pain out of your supply chain – whether manufacturing products in China or elsewhere overseas.

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Tag Archive for: SRP